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Paramount Global joins forces with MultiChoice to revolutionise African entertainment

Paramount Global Content Distribution has made waves in the entertainment industry by striking a groundbreaking licensing agreement with MultiChoice, ushering in a new era of streaming for African audiences.

This collaboration marks the advent of a Paramount+ branded destination on MultiChoice’s platform, promising unparalleled access to premium content from around the globe.

Unlike its competitors Netflix and Amazon Prime Video, which opted for standalone services in Africa, Paramount+ will be seamlessly integrated into MultiChoice’s existing platform. This strategic move not only streamlines access for viewers but also signals MultiChoice’s commitment to catering to the diverse entertainment needs of its audience.

The Paramount+ branded destination on MultiChoice is poised to offer African viewers a vast selection of both new and beloved television series, blockbuster films, and exclusive Paramount+ Originals. With content sourced from industry giants like CBS, Showtime, and Paramount Pictures, subscribers can expect a treasure trove of entertainment at their fingertips.

But the excitement doesn’t stop there. MultiChoice has upped the ante by revamping its Showmax streaming platform in collaboration with Comcast’s NBCUniversal and Sky. This dynamic partnership further enriches MultiChoice’s content library, solidifying its position as a powerhouse in the African entertainment landscape.

What sets MultiChoice apart is its ability to consolidate content from multiple global producers, along with its own subsidiaries, all under one roof. This convergence of top-tier entertainment offerings makes MultiChoice akin to having six to eight separate streaming services bundled into a single, user-friendly platform.

The impending launch of the Paramount+ branded destination on MultiChoice in Africa is slated for later in 2024, promising to redefine how audiences consume entertainment on the continent. With a diverse array of content catering to every taste and preference, this collaboration between Paramount Global and MultiChoice is set to captivate and delight viewers across Africa.

As streaming continues to reshape the entertainment landscape, partnerships like this underscore the industry’s commitment to innovation and accessibility. By bringing together the best of both worlds, Paramount Global and MultiChoice are poised to set a new standard for entertainment consumption in Africa and beyond.

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