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Is TikTok the secret weapon for landing your dream job? Here’s how

The popular app for short videos, TikTok might seem like just a place for fun, but for Gen Z, it’s becoming a secret weapon for finding dream jobs.

We are seeing more and more content creators, especially through TikTok landing big job opportunities from the kind of content they produce.

The internet has provided countless opportunities for individuals to turn their passions into profits, and one avenue that has gained significant traction in recent years is content creation.

Whether it’s through blogging, vlogging, podcasting, or social media, content creators are finding innovative ways to monetize their work and generate income.

What is slightly more surprising about how young stars who are making it on TikTok is that most of them don’t necessarily have the qualifications of the particular jobs they bag whilst creating their content.

We can use a perfect example of the recent announcement by NRG radio on making content creator Kapinto a radio presenter.

It’s hard to say if Kapinto studied for journalism or media, but supposedly he was hired as a radio presenter because of the kind of influence he has on a broad audience.

The other interesting character to look at is Moya David. Being in his 20s, Moya David took the metaphoric entertainment stage by surprise when he did something as trivia as dancing for random people in the streets of Nairobi.

It was by this feat that Moya David managed to expand his fan base to the point of attracting brand partnerships making him one of the most lucrative content creators in Kenya.

Don’t even get me started with Azziad. Now Azziad will go down in Kenyan history as one of the first Kenyan TikTok stars.

Aside from her talent to capture audiences with sassy dance moves, acting, and lipsyncing skills, Azziad has showcased her business acumen by taking advantage of her fame to create her own brand and get herself a real job in media while at it. She is one of the most successful content creators in Kenya, and she is not apologetic about it.

Looking at a one hit wonder who made headlines, only to disappear from the limelight later on is Priscilla Wa Imani. Through whistling in a unique way and making videos of her escapades around town, Priscilla Wa Imani became an interesting character to many people across the internet.

After several hits and a few too many views on her views, she became an internet sensation that everyone wanted to hang around. This feat led her to several business deals, but unfortunately, they didn’t seem to stick around long enough. I guess just whistling isn’t enough to keep you in the limelight.

However, the million dollar question is, how do these content creators actually manage to go viral, and attract brands that resonate with their kind of content? Here’s how:

First, TikTok lets users show off their skills in creative ways. Instead of just writing about what they can do, they can demonstrate it through videos. Whether it’s cooking, coding, or graphic design, they can make their talents shine.

Second, TikTok’s algorithm helps spread these videos to more people. By using popular hashtags and joining challenges, users can get their content seen by recruiters and professionals.

Third, TikTok is a place where users can be themselves. They can show their personality alongside their skills, making them more relatable to potential employers.

Fourth, TikTok helps users connect with professionals worldwide. Through comments, duets, and collaborations, they can build relationships and even find job opportunities.

Lastly, TikTok isn’t just about skills, it’s also about causes. Users can raise awareness about important issues like mental health and diversity, showing their values and soft skills like communication and leadership.

But it’s not all easy. Users need to balance being authentic with being professional. And TikTok should be just one part of a bigger job search strategy.

In short, TikTok is more than just entertainment—it’s a tool for users to showcase their talents, connect with professionals, and land their dream jobs. So, is TikTok the secret weapon for finding your dream job? Many Gen Zs would say yes.

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