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Kenyan musician Juliani unveils Sh1m social media rate card

By Winnie Mabel January 31st, 2023 2 min read

Kenyan musician Juliani, born Julius Owino, on January 30, 2023, unveiled his rate card in the event anyone wanted to contract his services.

The rate card came with three tiers: value for value, plug-in, and hybrid.

The unveiling of this rate card came as Juliani advertised that those who wanted to contract his services would have access to his two million social media followers and thousands of fans offline.

“Juliani access subscription. Access 2 million of 24 to 35 year (old) vibrant and engaged demographic of Juliani audience across platforms,” read the poster.

Also read: Juliani’s hit song inspires Martha Karua to critique President Ruto

In the Value for Value subscription, Juliani’s clients would pay Sh 250,000 a year to get his selected appearances, 30% off his rate card, non-exclusive access, selected use of the musician’s name, images and likeness, as well as products and service placement across all his platforms once a month.

In the plug-in subscription, clients will be required to part with Sh 500,000 a year to get 50% off on selected items on Juliani’s rate card, won’t pay any cost for his appearances on limited promotions events, non-exclusive access to him, limited use of his name, image and likeness, product placement twice a month across all his platforms and will get creative direction on the go to market strategy.

In the top tier hybrid subscription, clients will be required to part with Sh 1,000,000 a year to get up to 70% off Juliani’s rate card, no cost appearance on selected promotional activities, exclusivity to Juliani, and product placement across all his platforms, four times a month. Additionally, his clients will be recognized as his partner in all their scheduled events and activities of the year.

Also read: Lilian Ng’ang’a opens up to motherhood, life with Juliani

Clients were also guaranteed unlimited use of his name, image and likeness for their product promotions and the agreement to obtain assistance in their Corporate Social Investment activities through their community projects. With the Sh 1M price tag, clients could obtain curated promotion videos and content and creative direction for go-to-market strategies.

Finally, clients were given the option of receiving assistance in aligning their organization to a circular economy.

Juliani joins a handful of renowned Kenyan personalities to unveil expensive rate cards based on their fame. Others include Citizen TV’s Stephen Letoo, who unveiled a Sh 2 million rate card, Keroche breweries heiress Anerlisa Muigai’s Sh 728k to 1.8 million, and Willy Paul’s Sh 30 million brand endorsement rate card.

Also read: ‘Broke’ Juliani explains why he asked his fans to send him money