Samsung recognized as best electronic brand
Samsung has been recognized globally as the best electronic brand in 2022.
The brand enjoyed an increase of 20% in market share according to research firm Omdia.
The award comes after Samsung sold 9.43 million QLED TV’s in 2021.
Further data indicates 42.1% were high-end TVs which accounted for 44.9% of supersize TVs with screens 80 inches or bigger.
The research firm conducted a study of the global market in the appliances category where Samsung was recognized as the best TV brand.
This year, at CES 2022, Samsung launched its new lineup of home appliances with the NEO QLED TV’s taking the lead.
Samsung achieved the ‘Number One TV Brand in the World’ certification through an unwavering focus on performance and efficiency and on designing products through rigorous engineering and research which has led to growth across the Visual Display Business which reflects a commitment to the most premium at-home viewing experiences.
Samsung also launched various lifestyle TVs like The Frame, to adapt to the new changes in consumer needs and tastes.
Locally these electronics were introduced in July with the uptake of the TV’s being on an upward trajectory.
“Due to consumers’ content consumption preferences rapidly evolving, the increase in demand for TV’s is currently being driven by internet penetration. As more people connect their homes to the internet we are seeing more people acquire smart TV’s with 4K and 8K video quality because they now have access to content streaming services,” said Samsung Electronics East Africa Head of Consumer Electronics Division, Sam Odhiambo.
The No.1 global TV brand offers a combination of versatile, intelligent features and smart designs, which is based on Samsung’s vision for a new kind of home in which appliances are beautifully designed, flexible to fit every lifestyle, and seamlessly connected for maximum convenience.
Samsung accessories include mobile phones and television sets.
Also read: Miguna: Changing constitution will make Ruto a one-term President
Bobi Wine cautions Kenyans against changing the constitution