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Sarah Hassan: There’s money in Kenya’s film industry, but here’s what you need

By Sinda Matiko September 26th, 2023 2 min read

A lot has been said about the Kenyan film industry not being rewarding enough.

But for Sarah Hassan, who has been around for a while, says it is.

She however is quick to point out that the rewards come at a cost.

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The actress who given the occasion, moonlights as a producer or director, says the industry is steadily and tremendously growing.

“We are seeing a lot of investment in the Kenyan content, I’m sure there are a lot of projects coming and it’s great to see the Kenyan film industry growing the way it is growing,”

However, to cash enough from it, she cautions that one will need to position themselves in a manner that will make them marketable.

“I would say invest in the characters that you are playing, this is really important. I say hard work goes along way, I would say respect in general goes along way (as well), consistency and belief in your craft.”

Having not been on a project for about six months, Sarah is set to return on the screens soon alongside Brenda Wairimu playing lead roles on Zari, a telenovela story.

According to Jiffy Pictures the production company behind Zari, the project presents a Cinderella story following the journey of Nina a young woman whose true family and fortune remain hidden from her.

This will also be the first time that the two celebrated actresses in the country are working together on a project.

Sarah is among the most celebrated artsists in Kenya.

The award winning actress is also considered one of Africa’s most established actors and TV personalities.

She commenced acting at the age of 5 and became a household name when she played popular girl, Tanya in Citizen TV’s long-running high school drama Tahidi high, a debut role that earned her an award for Best Actress at the CHAT Awards twice in 2010 and 2011.

Since then she has starred in numerous Series and films as well as hosted various TV shows that earned her multiple awards including Best actress 2014 (Now That You’re here), Best Tv Host at the Kalasha Awards 2014 (Discovery+ 254), Best East African Journalist 2015 at the Swahili Fashion week in Dar es salaam (Mashariki Mix and Maisha Max)