Apple acquires Shazam, to kill all in-app adverts
Apple Inc. has fully acquired music discovery app Shazam. The US-based company said the deal was closed on Monday after getting European Union’s approval.
The acquisition was first revealed in December 2017. With the deal now closed, Apple is now expected to give Spotify, the industry leader in music streaming services, a run for its money.
For starters, Shazam allows users to discover what music is playing on a speaker, if it’s on their database.
Tech reviews said Apple will kill all adverts from the app.