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Dear vloggers, YouTube has launched a new tool to label AI-generated content

At a time when AI-generated photos and videos have raised concerns about deep fakes and altered media, YouTube has taken a significant step forward.

In the early days of deepfakes, the technology was far from perfect, with obvious errors such as six-fingered hands or shapes that blended into the background.

Another obvious sign is the electronic glow on the subjects of the photo or video.

Artificial intelligence generated photos of the Tsavo
Artificial intelligence generated photos of the Tsavo which has glaring imperfections. PHOTO| CANVA

Vloggers may opt to use AI as a shortcut to cut down on production time. Well, the online video platform has unveiled a new content labelling tool within its Creator Studio, aimed at empowering creators to inform their viewers about AI-generated content.

With the rise of flawless deep fakes, distinguishing between real and manipulated content has become increasingly difficult. YouTube’s new tool aims to address this issue by allowing creators to tag their AI-generated content to help viewers identify deep fakes and altered videos. The tool is also expected to play a crucial role in combating disinformation, misinformation and misinformation online.

Also read: Eve Mungai loses YouTube verification in battle for digital assets in breakup split

YouTube, which has 61.8 million creators worldwide, has assured creators that they will have enough time to adapt to the new tool. However, failure to label AI-generated content could result in the removal of the content or suspension of the creator’s account from the YouTube Partner Program, which allows users to monetise their videos.

Notably, creators are not required to disclose their use of AI for simple activities such as writing scripts, searching for audio, and generating ideas and captions. Once a creator has tagged their content using the tool, viewers will see the tag prominently displayed in the description box. For content on sensitive topics such as health and politics, the tag will be visible directly on the video itself.

In addition to the content labelling tool, YouTube has also announced updates to its privacy policy. Users will now be able to request the removal of AI-generated content, even if it bears a resemblance to their face and voice.