DStv bows to outrage, reduces subscription prices
MultiChoice on Tuesday backtracked on its increased subscription prices which had sparked outrage among its Kenyan customers last year.
In an announcement, the company reversed the prices of its bouquets back to the monthly rates of October 2015.
The new prices will also come with additional channels per bouquet except for the lowest priced one, the Access bouquet.
Subscribers on the Premium bouquet, the most expensive, will now pay Sh8,180 per month down from Sh9,400, while Compact Plus users will now part with Sh5,425 down from Sh 6,400.
Customers subscribed to the Compact Plan will pay Sh3,550, while those on the Family bouquet will pay Sh1,900, representing a decrease of Sh250.
MultiChoice East Africa Regional Director Stephen Isaboke said the new prices will be effective November 1, 2016.
“This significant price drop, coupled with the major boost in entertainment value across all DStv bouquets demonstrates our commitment to ensuring DStv customers receive the best possible access to great entertainment and outstanding value.
“For new customers the price reductions in both subscription prices and state of the art decoders will ensure that great family entertainment is available to everyone at the most affordable price,” said Isaboke.
Kenyans online reacted to the decreased prices tweeting;
@DStv_Kenya I expected a bigger reduction than this
— Nawaz Manji (@nwzmanji) October 18, 2016
You've slashed your prices when we've already found other alternatives. Competition is real. Your monopoly days are over.
— Tony Mwongela (@tonymwongela) October 18, 2016
About time dstv listened to their customers!! https://t.co/vEAaLkWxGK
— Janet Ngugi (@janetngugi) October 18, 2016
Nope. Thank you. You always repeat programmes, no new content. #businessasusual
— Tony Mwongela (@tonymwongela) October 18, 2016
Thanks to @DStv_Kenya Christmas has come early #BusinessUnusual #DstvValue
— L.O.V.E (@RaquelShiro) October 18, 2016
