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KOT react to Charlene Ruto smokie kachumbari hustle

By Wangu Kanuri December 8th, 2022 2 min read

Kenyans on Twitter (KOT) have expressed mixed reactions to President William Ruto’s daughter, Charlene Ruto revealing that she had a university hustle.

Charlene who was addressing students at Daystar University shared that while pursuing her studies at the same university she sold smokie kachumbari which is popularly known as ‘smocha’.

Adding that her father, who was serving as the Deputy President of Kenya supported her hustle.

Charlene recalled, “I used to have a business selling smokie kachumbari while on campus at Daystar University, that was a profitable business then. My father encouraged me in that small business I was doing.”

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However, KOT seem unpersuaded with the revelation and this is what they had to say:

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Charlene has been drumming her support for her dad, advocating for the bottom-up economic model in forums across counties and even outside the country.

Additionally, the Head of State’s daughter has also been urging small-scale business owners to take up the hustler fund saying it would boost their businesses.

On November 19, 2022, Charlene visited a milkshake shop in Kariobangi and enjoyed a milkshake while rooting for the fund.

“Visited a young hustler’s shop in Kariobangi South today and listened to her story on how she saved enough funds to start her own juice & milkshake shop. With instruments like the Hustler Fund, she will expand her business and grow her income,” she remarked.

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Though her role in President Ruto’s government is not well articulated, Charlene has been transversing across counties, holding meetings with county officials, community leaders, students at several schools, and even other country ministers.

Her undisclosed role in the government has led KOT to nickname her ‘Quickmart Ivanka.’

Netizens compared her to former US President Donald Trump’s daughter Ivanka Trump who when her father was elected into office, she would accompany him as an unofficial adviser.

Trump later appointed Ivanka to an official government role.

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