Tusker Cider hosts Garden of Eden themed party at Social House Nairobi
Kenya Breweries Ltd (KBL) brand Tusker Premium Cider wrapped up its Valentine’s campaign dubbed “Love lives Here” with a Garden of Eden experience last weekend Saturday, February 25, at The Social House, Nairobi.
Guests were treated to a Sip and Paint experience against a backdrop of great music by Olive Karmen’s The Flower Project band and as the evening progressed the DJ booth took the action a notch higher with tunes and mixes by DJ ITE and DJ MGM.
The host of the evening was Wanjira Longauer. Also present were Faith Kibathi and Gathoni Mutua from popular TV drama series Single Kiasi who are presently influencers for the brand’s Valentine’s campaign alongside Ayomar, Mylee Staicey, Dennis Karuri, Victor Peace, Patricia Kihoro and Maxine Wabosha.
Speaking at the event, Chepkemoi Kilel, Senior Brand Manager, Tusker and Sports said, “As we conclude our Valentine’s campaign, I wish to thank everyone who came out for today’s event and our previous experiences at Mawimbi and Matteo’s.” she said.
Adding, “The three events have enabled us to bring our consumers amazing yet relaxing experiences as we celebrate the month of love with those close to us.”
“The “Taste lives here. Love lives here” campaign has inspired us to connect our consumers with special moments marked with indulgent and tasteful experiences, which is what the Tusker Cider brand is about. We live for taste. We have a lot of exciting experiences planned this year, we urge our consumers to be on the lookout on our pages and social handles.”
Tusker Cider hosted similar experiences for consumers at Mawimbi and Matteo’s Restaurants on February 14 and 18, respectively as part of its activities to share the taste of love with consumers for the entire month of love.
As part of the Valentine’s campaign, the brand also had giftings for purchases made on EABL’s e-commerce platform, ke.thebar.com which included: a beauty sheet mask with every purchase of a six-pack, 50 per cent flash sales on select purchases and a Cider Soiree party package worthSh80,000 for the 500th and 1000th lucky consumers who buy the six-pack on ke.thebar.com.
Tusker Premium Cider is an innovative product that was launched into the market in 2016 as the first-everr hard apple cider made in Kenya.
The beverage by Kenya Breweries Ltd (KBL) is targeting younger drinkers with a refreshing alternative to a classic lager anchored on distinctive apple taste and bespoke experiences.