Nairobi News

Rapper Snoop Dogg real name Calvin Cordozar Broadus Jr. who is a noted marijuana lover last week led people to believe he was giving up smoking.

Last week the rapper momentarily pulled a fast one on all of his fans when he seemingly declared with a straight face that he was giving up his lifelong weed habit. “I’ve decided to give up smoke,” Snoop said in a statement on his socials.

But, as it turns out, he meant he was going “smokeless” in a different way.

He cleared the air on Monday morning, revealing that the “smoke” part of his statement was the key in unveiling his latest endorsement deal.

“Go smokeless with Snoop Dogg,” read the headline on the website for the Solo Stove firepit company. The release noted that the brand’s limited-edition collab with Snoop includes a Sh53,000 ($350) “Snoop Stove” featuring the rapper’s logo, signature and a pair of dog paws emblazoned on the side, as well as a bucket hat and sticker pack.

In a statement, Snoop said, “I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I’m excited to spread the love and stay warm with my friends and family.”

Fans were doubtful of Snoop’s announcement last week, some of them pointing out on X that the wording “I’m giving up smoke” instead of “smoking” was suspicious.

Snoop, the rapper and known weed enthusiast has built smoking into his brand for most of his career, featuring marijuana leaves on his album covers and merchandise and in his music videos.

X users questioned how much money he made from the marketing ploy. One compared the ruse to “asking the Pope to give up preaching for a brand deal.”

Another said he “had the stoners of the world questioning their life choices for this ad.”

Ironically, Snoop ends his “smokeless” reveal video by saying, “Clever.” Clever indeed, sir.

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