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Why Taylor Swift is the Time Magazine’s Person of the Year

By AFP December 7th, 2023 2 min read

Time magazine has bestowed the honor of Person of the Year upon global pop sensation Taylor Swift, recognizing her as a “hero of her own story” and a “musical force of nature.”

In a statement, Time’s editor-in-chief, Sam Jacobs, highlighted Swift’s ability to transcend borders and become a source of inspiration, noting that she is a rare individual who is both the writer and hero of her own narrative.

“Much of what Swift accomplished in 2023 exists beyond measurement. She mapped her journey and shared the results with the world: She committed to validating the dreams, feelings, and experiences of people, especially women, who felt overlooked and regularly underestimated,” Jacobs added.

The momentum of Taylor Swift’s exceptional year was set with the tremendous success of “The Eras Tour” film, which earned a staggering $92.8 million in its opening. AMC, the theater operator, reported advance ticket sales exceeding $100 million worldwide, making it the highest-selling feature-length concert film in history.

Swift’s influence extended beyond the music realm this year as her blossoming romance with Kansas City Chiefs tight end Travis Kelce garnered attention. The NFL gained a new wave of fans thanks to Swift’s hundreds of millions of social media followers checking out her latest relationship.

Time Magazine’s recognition also highlighted Swift’s impact on societal joy and her commitment to creating a world that embraces many. With the “Eras” tour currently boasting over 145 dates, each concert generates an impressive $13 million in revenue, according to Pollstar, potentially bringing the tour’s total earnings to around $1.9 billion.

This unprecedented achievement would mark Swift as the first artist or group to cross the symbolic billion-dollar threshold.

Swift’s defining tool throughout her career has been her adept use of social media, where she regularly engages with fans.

Born in Pennsylvania, she began writing country songs on the guitar in her early teens, eventually transitioning to a thoroughly pop direction with her fifth studio album, “1989.”

Forbes magazine, recognizing Swift’s cultural impact, noted in October, “What makes Swift a cultural phenomenon is not only her musical prowess and versatility but the trademark authenticity she puts on each note and verse.”

With this prestigious recognition, Taylor Swift continues to leave an indelible mark on the global cultural landscape.