Airtel, Safaricom in Twitter banter
Airtel and Safaricom lit up Twitter on Friday morning as they engaged in a good-natured banter as the latter celebrated 15th anniversary on Friday.
It started with Airtel sending happy birthday wishes to Safaricom, which turns 15 Friday, with a teaser, “Paint the town red on this special day!” Red is Airtel’s corporate colour.
'Happy birthday @safaricomltd. Paint the town red on this special day!'
— Airtel Kenya (@AIRTEL_KE) October 30, 2015
Safaricom, who have previously told Airtel social media handlers to “stop tagging us in your tweets”, were gracious on this occasion, even referring to Airtel as “friends”.
@AIRTEL_KE Thank you friends. ? pic.twitter.com/ZeDIIVRUmb
— Safaricom PLC (@SafaricomPLC) October 30, 2015
Airtel responded.
@SafaricomLtd Anytime. ^Caro
— Airtel Kenya (@AIRTEL_KE) October 30, 2015
Safaricom controls 67.4 per cent of Kenya’s telecoms market with Airtel, its closest rival, controlling 22.6 per cent. Orange has 10 per cent.