Former TV presenter Julie Gichuru returns to the public
By HILARY KIMUYU
Popular media personality Julie Gichuru is back in the limelight barely 2 months after quitting mainstream media. The former celebrated news anchor on Citizen TV, who quit the station to accept a presidential appointment to the board of a parastatal was on Friday afternoon part of the launch of a new gaming platform.
Ms Gichuru, who is also the Director of Acumen Communications Limited, was among the executives at the launch of mCHEZA. The former TV presenter who has not been seen in recent months lauded the new gaming platform as a worthy initiative.
“Over and above being fun, mCHEZA is nurturing local talent by identifying and sponsoring local sports initiatives that try to uplift the living standards of the marginalized through sport. We are also pleased that this partnership with Intralot will build credibility among our customers by holding high standards in gaming,” said Ms Gichuru.
Global gaming company Intralot announced a partnership with Acumen Communications Limited (ACL) to launch mCHEZA, in which the partnership will invest Sh 1.5 billion across East Africa over the next 3 years in order to raise the profile and impact of sports gaming in the region.
However, mCHEZA joins a crowded field of other sporting company’s operating in Kenya.