Nairobi News

Netflix subscribers in Kenya have shown a particular affinity for diverse films and TV shows, with a mix of international and local content dominating their watchlists.

The top ten films and TV series for the month have been unveiled, showcasing the diverse tastes of Kenyan viewers.

Top 10 Films on Netflix in Kenya:

1. “Lift” (2 weeks in the top 10)
2. “The Proposal” (2 weeks in the top 10)
3. “The Kitchen” (1 week in the top 10)
4. “No Hard Feelings” (2 weeks in the top 10)
5. “Murder on The Orient Express” (1 week in the top 10)
6. “Sixty Minutes” (1 week in the top 10)
7. “Adire” (2 weeks in the top 10)
8. “Merry Men 3: Nemesis” (1 week in the top 10)
9. “Transporter 2” (3 weeks in the top 10)
10. “Point Blank” (1 week in the top 10)

Simultaneously, in the TV series category, the Kenyan-produced show “Volume: Season 1” holds a strong position, ranking 8th in the most viewed shows for the week of January 15 to 21, accumulating 5 weeks in the top 10.

The list reflects the diverse cinematic preferences of Kenyan viewers, encompassing genres from action-packed thrillers to heartfelt dramas.

Global Insights on Netflix Viewing Patterns

Meanwhile, a new analysis has shed light on Netflix’s global viewing patterns, emphasizing the platform’s reliance on non-English content and its extensive back catalogue.

Spanish-language shows, constituting only 5% of Netflix’s top 18,000 titles, surprisingly account for more than 8% of total viewing time, as per research by Omdia.

Between January and June 2023, just under 50% of Netflix’s shows were originally in English, yet these titles dominated with 67.4% of total viewing during the same period.

The top 10 English-language franchises contributed only 4.7% of all viewing, indicating that the majority of Netflix’s audience engages with content beyond its most popular titles.