Safaricom’s new Flex bundles to offer customers freedom to choose
Safaricom has launched an innovative product that will give its customers freedom to choose how they allocate airtime for calls, SMS or data services.
The Flex Bundles will give subscribers the freedom to choose to use their airtime to buy Flex Units which can then be used for data, voice and SMS messaging with no fixed allocation to any of the three services.
Upon signing up for the new service, customers will be able to convert their regular Safaricom airtime into Flex Units, which they will be able to use to gain 35 per cent savings on calls, SMS or data.
In line with the strategic pillar of Safaricom’s customer first need based approach, the new Flex product has been structured in a way to ensure the telco provides specific needs to its customers who deal with very specific need-based issues on a day-to-day basis.
“As part of our strategic objective of putting the customer first, we are designing and delivering products and services that meet the exact needs of our different customer segments. With Flex, we are offering freedom and flexibility to our customers to navigate across our different products without restrictions,” said Bob Collymore, CEO, Safaricom.
The Flex Bundles are also in line to give more value to their customers; hence the tagline #GetMore that promises to deliver more value for customers’ money.
FLEX UNITS
The Flex units will also offer subscribers more value every time they send money using their M-Pesa accounts.
Currently, Safaricom customers purchase bundles or airtime in fixed amounts, which are mostly pre-determined.
The new offering will allow Flex subscribers to earn loyalty points every time they send Sh100 on M-Pesa and above.
Customers have three options when they sign up for Flex – Daily Flex for Sh 99 offering 115 Flex units; Weekly Flex for Sh 599 offering 700 Flex units; and Monthly Flex at Sh 2,499 that is valid for 30 days and offers 3,100 Flex units.
Customers can roll over any unused Flex units by renewing their existing Flex bundles before expiry.
Each Flex unit is worth 3MB of data, or a 20 seconds call, or three SMS. Customers with an active Flex plan will earn 3 free Flex units every time they send money on M-Pesa – except for transactions that are below Sh 100.
