Famous Viceroy brandy makes blended comeback – PHOTOS
Viceroy 5, a drink which has been in the market for many years now, has made a glamorous comeback in what should be great news for consumers of the brandy.
The repackaged brandy was launched at event dubbed, ‘Viceroy & You: The Perfect Blend’ at The Tav along Waiyaki Way in Nairobi.
During the event, Kenya Wine Agencies Limited (KWAL) representatives said the campaign is a unique way for the drink to reintroduce itself to the market, especially during this holiday season.
“As the world keeps on changing so does the way we connect with each other. That’s why Viceroy, which has been a rich heritage for more than a century, prides itself in still remaining relevant across generations,” Viceroy Global brand ambassador, Renato Santana, said during the event.
With the presence of too many fake drinks in the market due to substandard copy cats, KWAL has repackaged the famous drink to suit the needs of its consumers.
Representatives of KWAL also expressed optimism that the new-look drink embodies a new beginning, a blend of experiences, interests and abilities to loyal consumers of the Brandy.
