BIC drives women empowerment initiative in Nyeri and Nakuru
In its continuous efforts to empower women in local communities, BIC has concluded the third edition of its flagship Mama ni Mwangaza initiative.
Launched in 2020, Mama ni Mwangaza aims to equip women with the knowledge and necessary tools to enhance their financial and societal status, encouraging them to own their future and impact their communities.
In its third edition, BIC has trained over 6,000 women in Nyeri and Nakuru in 2023.
Overall, the initiative has impacted over 14000 women who have in turn positively contributed to their communities.
In 2023, more than Sh90,000 was given in cash to support community projects in the country.
Expressing her delight, Marketing Manager East Africa, Salome Ngugi, said: “The increased participation in the workshops we’ve been hosting is a testament to the impact the program has had on the local communities. Through engaging women, thousands of people have benefitted. Diversity, equality, and inclusion are part of our DNA at BIC and form a fundamental part of our operations around the world. We are proud to show this commitment externally, as well as leverage our ethos to drive change in the societies in which we operate.”
Commenting on her participation as a lead facilitator for the Mama ni Mwangaza initiative for the third year in a row, Purity Maina, said: “It has been a pleasure for me to be picked by BIC to facilitate and train thousands of women from various Chamas. The excitement I see in women during these sessions gives me energy and drives me to help them create an even bigger impact on their communities. It was refreshing to see the engagement of women outside of Nairobi this year, and the behavioral change that the program sparked towards the use of lighters versus matches for cost saving and environment protection.”
Mama ni Mwangaza was launched by BIC in 2020 and hosted workshops for women to raise awareness in local communities around the efficient and safe use of flames, as well as equip participants with sufficient information to help them make informed financial and environmental decisions. The educational workshops aim to equip women to in turn raise further awareness within their communities and get cash prizes to support their community projects. In addition to reaching over 14,000 women to date.
Over 6,000 women participants from over 130 Chamas in Nairobi, Nyeri, and Nakuru, took part in the Mama ni Mwangaza workshops.