Nairobi News

Award-winning gospel artist, Victor Mbuvi a.k.a Dr Mbuvi has opened up on why he does not promote his songs through clout chasing or kiki.

While the music industry has certainly evolved and musicians are ‘finding’ new ways to ensure that their songs still dominate the industry, some have led to using kiki before releasing the song.

In the Kenyan scene, the style used is almost similar, and there is no great difference between contemporary and gospel songs or even their artists.

However, the lyrics are different. In an exclusive interview with Nairobi News, the gospel artist says he represents God who is so legitimate.

“I represent the kingdom of heaven. If the government of Kenya is not using kiki – because people would not take it seriously – how much more the Kingdom of Heaven, which is more serious? You cannot use kiki on what is legitimate. Truth sells itself. Jesus sells himself,” he says.

Exclusive: Why Dr Mbuvi rejects clout to promote music! pic.twitter.com/usDaeS01xP

— Nairobi News (@Nairobi_News) April 21, 2023

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Although his rule is not set in stone, Mbuvi shares that as much as Jesus can sell himself, there is a role for musicians to play, and that is why he says you should be as cunning as serpents and innocent as doves.

“You can use kiki, but do not misrepresent who Jesus is,” he explains.

As much as the gospel industry has been tarnished, with many opting to listen to contemporary or secular music because gospel artists do not walk the talk, Mbuvi remains positive.

Mbuvi, who released his first song in 2001, shares that more legitimate artists are still releasing serious content.

“But we still have a mission. The artists who use too much kiki could be cunning like snakes but forget the innocent like doves. And maybe those of us who feel serious are as innocent as doves, but not as cunning,” he adds.

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