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TikTok introduces campaign to raise awareness about mental health

TikTok is taking strides to promote mental health awareness.

Committed to this significant cause, the platform has launched a research survey in conjunction with its multi-market campaign, #MentalHealthAwareness: Better Together.

This initiative aims to create a safer and more supportive environment for users to openly discuss their mental health experiences and access valuable guidance.

The platform recognizes the evolving landscape of mental health discussions, which were once stigmatized but have now evolved into more open dialogues and better understanding.

TikTok has notably witnessed substantial engagement with mental health-related content, with hashtags such as #MentalHealth, #SelfCare, and #MentalHealthAwareness collectively amassing over 175 billion views.

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This highlights TikTok’s role as a platform where individuals share their stories, connect, and support one another through life’s ups and downs.

As part of the “Better Together” narrative, TikTok conducted an in-app survey in Kenya.

The survey aimed to gain insight into the emotions and perceptions of users regarding the platform’s role in combating loneliness and fostering connections.

Among the 1180 TikTok users who participated, it was found that 77% of them have built meaningful connections and/or friendships on TikTok.

Furthermore, 77% of the participants stated that they find a sense of belonging on TikTok, while 58% mentioned that using the platform makes them feel less alone.

Lifestyle and wellness content creator Nancy Mumbo is dedicated to empowering her viewers to embrace confidence and be comfortable in their own skin.

With a strong focus on mental well-being, she advocates for the importance of maintaining a balanced fitness regime and integrating prayer into daily routines.

“My top priority is fitness. I started going to a local gym in February, and it’s had a remarkable impact on my mental well-being, helping me stay in shape and remain consistent. Additionally, I make a conscious effort to maintain a balanced diet. I read and journal at least three times a week as a way to connect with my inner self. Prayer is also an essential part of my life and has brought positivity. I listen to self-help podcasts to continuously improve my life. When I overthink, creating content brings solace—it’s genuinely therapeutic, like playing dress-up with my camera.”

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Nancy also emphasizes the importance of building community, stating:

“When like-minded people gather to share ideas, experiences, and collaborate, it significantly boosts mental well-being. Communities uplift individuals through connections and conversations, offering support during challenging times. They provide benefits beyond mental health, enhancing various aspects of life. Collaboration is key, offering diverse content and potential friendships. Fashion creators, in particular, should unite and collaborate more often, as we all benefit from each other’s support and creativity. We’re not meant to be islands.”

Bianca Sibiya, TikTok’s Head of Content Operations for Sub-Saharan Africa, outlines the campaign’s goals:

“TikTok continues to work closely with local and global organizations to provide meaningful resources to support anyone in need of help by implementing dedicated hashtags, in-app content hubs comprising educational materials as part of their ongoing campaign.

Communities are invited to come together to encourage positively-driven mental health conversations and social support structures.

We are also dedicated to amplifying the voices of advocates and experts, fostering awareness of mental well-being, and ensuring equal access to mental health resources.”

The Capital FM Initiative in Kenya, known as Bonga, recognizes the profound impact of mental health on individuals, communities, and economies.

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This initiative encourages people to open up and be more honest about their mental well-being.

David Muba, a spokesperson for Bonga, explains:

“It is meant to be a safe space where you can share your feelings anonymously without fear of judgment or bullying. When you are not yet ready to share, you are encouraged to empathize and learn from other people’s experiences.”

Muba adds:

“We believe that mental health is not a luxury but a fundamental right. Our mission is to empower individuals to prioritize their mental well-being in the digital age. A healthy mind is a foundation for a thriving society, and together, we can create a world where mental health is prioritized, and individuals can flourish in their pursuit of happiness and fulfillment.”

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