Why Mwalimu Rachel stopped managing artistes
Renowned radio presenter Rachel Muthoni, known by her moniker Mwalimu Rachel, has frequently captured the spotlight due to her outspoken views on the music industry.
With a career spanning over a decade in the media landscape, Mwalimu Rachel has not only managed various artists but has also carved out a significant reputation for herself.
The former music manager of Sailor Gang discussed her decision to take a break from artist management.
“When it comes to management, although I may be the public face, it’s actually my company, MRX Limited, that oversees management responsibilities.
You’ll find our name on contracts and during meetings,” she explained.
“Currently, we’re not representing any artists as we are in the process of establishing clear guidelines and regulations for our future artist management approach.”
From where did the brand name Mwalimu originate?
Haha… You know, I don’t seem like your typical teacher. But if I were, I’d definitely be that cool teacher everyone loves.
So, the name “Mwalimu” actually started way back when I was working at Homeboyz radio. I used to host a show called Class124, where I imagined myself as the teacher and the listeners as my students. Since I came from the Coast to Nairobi, I found it hard to understand Nairobi Swahili. So, during the show, I taught my fans the Swahili spoken in Mombasa. And that’s how the name “Mwalimu” came about.
I don’t really use the name for official stuff, but it’s great as a brand name for my business and social media pages.
Funny thing, my dad always wanted me to use his name for my radio show instead. But honestly, “Mwalimu” has opened up so many opportunities for me as a media personality. Though, I have to say, it’s not just me – it’s my awesome team that’s helped me get where I am today.
Many people have described you as a controversial figure in the media. How do you feel about that characterization?
Well, if being controversial means speaking up, sharing my truth, and making people think, then yes, I guess I’m controversial.
But honestly, I’m not sure what others think.
I just speak my mind and try to make people see things in a different light. Especially when it comes to the music industry, I ask a lot of important questions because I want to make a difference and leave my mark.
I need to be part of the conversation and empower others to speak up too.
Sure, I’ve faced criticism and insults, but I’m still here. Words might sting for a while, but they can’t change who you are or your purpose.
I’m grateful for the people who remind me of that, especially my family and close friends.
My mom supports me with her prayers and constant love.
She’s the kind of mother I want to be for my son. I may not be at her level yet, but I’m inspired by her faith and generosity towards me and my siblings, both emotionally and financially.
What specific course did Mwalimu Rachel pursue in school?
In high school, I got a B+. School wasn’t my favourite thing, but I knew I had to work hard because my dad thought good grades were important. At the University of Nairobi, I pursued a Bachelor of Arts degree. My dad wasn’t too thrilled about that. He wanted me to study Business and Commerce instead. So, I fibbed and told him the university said my grades weren’t good enough. But you know what? You have to chase your dreams and be ready to fight for them. I knew I wanted to be in the media, so with my BA, I focused on sociology, language, and communication. I had to bend the truth to follow my passion. I eventually came clean to my dad after I graduated and landed a job. I even started working while still at the University of Nairobi. I would get some gigs to MC, and when the money started rolling in, my dad admitted he was happy with my choice of course.
What do you think Kenyan musicians often overlook, and are you currently managing any artists?
There’s a lot to discuss about the music industry, but one crucial thing musicians need to grasp is treating it like a business.
It’s not just about having fun in the studio; it’s about networking and being visible on various platforms.
Are you consistently engaging with your audience on social media, not just when you’re releasing music? It’s important to share glimpses of your daily life to build a strong connection with your fans.
This builds brand loyalty, so when you ask them to support your work, they’ll be there for you.”
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