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Embracing competition: Just Ivy shares hard truths she has learned

Kenyan business influencer Ivy Mugo, popularly known as Just Ivy, is not only known for her money-making content and conversations on social media, but she has also built herself a reputation for giving solid advice.

In one of her most recent posts, she shared nuggets of wisdom on abundance vs scarcity. She did so with a series of photos captioned with a list of some harsh truths she has learned over the years, citing them as lessons she hopes her fans will learn from.

Her post read: “Some harsh truths on abundance vs scarcity mentality that I encountered recently;

  1. Scarcity is thinking everyone is copying you. There is nothing new under the sun. 
  2. Scarcity is hoarding – knowledge, resources, and contacts. Generosity begets generosity
  3. Scarcity is thinking everyone is your customer – focus on and communicate to your niche
  4. Scarcity is feeling like there will never be enough – money, time, etc. What if you thought ‘There will always be more’?
  5. Scarcity is being a micro-managing, entitled know-it-all. Leaving no room for improvement and even less room to learn from others. Be open to unlearning and relearning throughout your life.”

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As an award-winning influencer, Just Ivy has built a reputation for being ambitious, smart, bold, authentic and driven.

She started her journey with a small following but over time, she has grown her subscription base to tens of thousands and even hundreds of thousands of people.

In a past interview with a local publication, she said she found her individual voice and ran with it in the niche of personal finance and business finance.

Just Ivy began her journey by realizing that money conversations are normally very drab and boring, and they make people not want to learn about them. She also realized that money conversations, especially when it comes to women, are very taboo and people are not allowed to talk about them.

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She spent a lot of time on Instagram, but she was not getting any value back from it, so she decided to take these topics that were not being heard on a lifestyle platform and turn her Instagram page into an online learning centre.

Just Ivy said that she started learning more about personal finance and while she learned, she was taking her audience with her. The influencer has also transformed how people think about themselves and is a strong advocate for breaking the taboo around money conversations for women.

She also leverages her platform to educate and empower her audience to take control of their own financial futures.

Just Ivy is not just an influencer, she is also an entrepreneur and businesswoman who won the Most Innovative Influencer of the Year and Business Influencer of the Year awards in the Pulse Influencer Awards held at Movenpick Hotel on October 15, 2022.

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