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Forget Valentine’s Day, Kenyans more interested in ‘How to be single’

With only a few hours to Valentine’s Day, Google Search Trends indicate that Kenyans are more concerned about Lent and How to be single, than the special day itself, which is celebrated annually on February 14th.

What is Lent and How to be single have emerged the number one most trending searches under ‘What is” and “How to” categories respectively.

Lent, a 40-day period of fasting and repentance is observed by Christians in preparation for Easter and kicks off on Ash Wednesday, which is also trending as number eight “What is” searches. Ash Wednesday is one of the most popular and important holy days in the liturgical calendar and this year, it was celebrated on February 10th.

The second most trending query is What is ovulation – part of the female menstrual cycle whereby a mature ovarian follicle discharges an egg ready for fertilization, followed by What is digital marketing – an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.


What is Valentine Day is the fourth trending “What is”query as Kenyans seek to know more about this day when people show feelings of love, affection and friendship.

Kenyans are also interested in understanding What is Zika virus –  a mosquito-transmitted infection related to dengue, yellow fever and West Nile virus, which has been declared by World Health Organization (WHO) an international public health emergency due to its link to thousands of birth defects in Brazil.

With six months to the Olympic Games in Rio de Jenairo, the rapidly spreading virus has caused concern among athletes and sports officials globally. The National Olympic Committee recently warned that Kenya could skip the games should Zika virus be declared serious.

Other searches under the “What is” category are What is LTE – a 4G mobile communications standard, where users of LTE network experience data speeds that are up to 10 times faster than the current 3G network and What is Super Bowl 50 – National Football League championship game played annually between the champions of the National and the American Football Conferences. This year’s game gave Denver Broncos a 24-10 win over Carolina Panthers during finals at Levin’s Stadium in Santa Clara, California on February 8.

What is lust  is also a trending search as Kenyans want to know more about lust. What is quickbooks – a set of software solutions designed to manage payroll, inventory, sales and other needs of a small business is number ten on the list.

Most Trending ‘What is’ Searches

1. What is Lent

2. What is ovulation

3. What is digital marketing

4. What is Valentine day

5. What is LTE

6. What is Super Bowl 50

7. What is lust

8. What is Ash Wednesday

9. What is Zika virus

10. What is quickbooks used for