Kapu, modern e-commerce for urban residents launched
A new e-commerce company has been launched in Nairobi to reduce the cost of living for consumers.
Kapu, a name derived from Swahili word that means basket is the county’s model designed for the Kenyan consumer, where buyers can buy the products that they usually buy in the quantities they want and be delivered for free the next day through the Kapu agents.
During the launch in Nairobi on December 5, 2022, Kapu CEO Sam Chappatte, said the cost of goods can reduce if customers place their orders as a group.
“Our goal at Kapu is to build the most relevant model of e-commerce for the majority of urban consumers in Africa. By working with the existing groups and local entrepreneurs, we believe we can play a part in reducing the costs of goods, and unlocking opportunities for millions of people,” Mr Chappatte said.
According to Kapu boss, the majority of Kenyans spend about 46 per cent of their income on food, compared to Americans who spend 6 per cent, hence, a huge blocker to social mobility.
Kapu started its operation early this year and has more than 1,500 Kapu Agent Collection Centers in Nairobi.
Currently, the centres are in Kawangware, Kasarani, South B, Kibra, Embakasi, Githurai and Kiambu. The company is planning to open access to its services across Nairobi by next year.
Mr Chappatte said customers can register to Kapu by dialling *789*8# and they will be awarded Sh50 on their first order.
According to the CEO, unlike other services being offered by their competitors Kapu is affordable and provides goods according to customer need.
“In our first year of operations, we will have saved consumers Sh40 million, be on track to deliver one million orders annually and working towards profitability,” Mr Chappatte said.
He said Kapu has very low food waste and packaging, and that by spending less on their grocery basket, customers can spend more on the things that matter to them.