Nairobi News

We are living in an economy that greatly demands one to have multiple streams of income else you risk barely making ends meet.

The tides have changed, nonetheless and many people – including a handful of Kenyan musicians – are not swinging towards having a tedious 9-5 job, but rather choose to put their business acumen to the test, and instead have their hard-earned music money work for them. 

Lately, more so ever since Covid 19 hit, we’ve seen more and more artistes transcend their passion for music to conquer the treacherous terrain of entrepreneurship. These virtuosos have skillfully composed their way into the world of business, creating a symphony of success that resonates far beyond the stage.

Let’s have a look at some of these Kenyan artistes who have fearlessly donned the hat of an entrepreneur, hitting high notes in both the studio and the boardroom.

Sauti Sol

This popular Kenyan afro-pop band has ventured into the business world by establishing Sol Generation Records, a record label that aims to nurture and promote young talent in Kenya. Renowned for their soul-stirring melodies, this talented quartet has harnessed their musical prowess to launch a series of successful ventures.

With their record label, Sol Generation, Sauti Sol has nurtured emerging talent, empowering a new wave of musicians to soar to stardom. Moreover, their ventures extend beyond music, with lucrative fashion and lifestyle brands under their belt. 

Nameless and Wahu

Besides being popular musicians, Nameless and Wahu, a celebrity power couple, are also successful entrepreneurs. With illustrious careers spanning decades, Nameless and Wahu have maneuvered their way through the ever-changing landscape of the industry.

These lyrical geniuses have expanded their empire to include not only music production but also fashion, with their stylish clothing line, ‘N-Zone’. By blending their artistic sensibilities with their astute business acumen, Nameless and Wahu have struck a harmonious chord, becoming an inspiration for aspiring musicians turned entrepreneurs.

Avril

Known for her captivating vocals and vibrant stage presence, Avril has showcased her entrepreneurial spirit through the launch of her beauty and skin line, ‘My Everything’. Like a well-orchestrated melody, Avril has harmonized her passion for music with her flair for beauty, creating a symphony of success. Her beauty line, adorned with vibrant colors and quality ingredients, has garnered a devoted following, making Avril a true trailblazer in the Kenyan music industry.

Khaligraph Jones

This rap virtuoso has not only conquered the Kenyan hip-hop scene but has also orchestrated his rise as a formidable entrepreneur. By establishing his own record label, Blu Ink Corp, Khaligraph Jones has embraced his entrepreneurial spirit, providing a platform for emerging talent to flourish. With his unique blend of lyrical prowess and business acumen, Khaligraph Jones has crafted a symphony of success that resonates far beyond music.

Akothee

Akothee is a renowned Kenyan singer and entrepreneur. She owns a chain of businesses, including Akothee Safaris, which offers luxury travel packages, and Akothee Homes, a real estate company. She is also involved in the hospitality industry with the ownership of Akothee Palace, a hotel in Mombasa.

King Kaka

King Kaka is a well-known rapper and entrepreneur. He founded Kaka Empire, a music recording label and artist management company. Additionally, he is the CEO of the Kaka Sungura Foundation, which focuses on empowering youth through various initiatives.

Bahati

Bahati, a gospel artist, has diversified his portfolio by starting various businesses, including a clothing line called “EMB Fashion” and a production company named “EMB Records.”

Jaguar

Jaguar is not only a musician but also a successful businessman. He is involved in various sectors, including real estate, transportation, and entertainment. He owns a fleet of taxis and matatus (public transport vehicles) and has invested in the hospitality industry.

Willy Paul

Willy Paul, a gospel artist, has diversified his income sources by establishing several businesses. He owns a music production company called “Saldido International” and is involved in event management and promotions.