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Chipukeezy: Most celeb marriages in Kenya are business ventures, not real

By Sinda Matiko February 19th, 2024 2 min read

Renowned comedian Chipukeezy has kicked up a storm with his recent claims about the authenticity of Kenyan celebrity relationships.

In a candid revelation, the comedian claims that the majority of celebrity romances are not genuine affairs but rather strategic moves aimed at making a profit via social media endorsements.

Chipukeezy claims that what the public perceives as genuine love stories are often carefully crafted narratives designed to attract endorsements and influence in the entertainment industry.

He argues that behind the veneer of perfect couplehood portrayed on social media, there is a stark reality of business-driven relationships.

“There is nothing sweet in this world like something that is straightforward. The truth is couples fight all the time, any couple all over the world, will disagree that’s a fact, except our celebrity couples,” Chipukeezy said.

Also read: EXCLUSIVE: Why Chipukeezy prefers polygamy

“This is something anyone with a clear mind would find unreal and rather funny. But you see our celebrities have to drive this narrative of a perfect couple’s goals every other day because it is business. How then will they land endorsement and influencing gigs if they don’t act the part? The industry wants to sell products and so these guys have to act the part,” he added.

According to Chipukeezy, the pressure on celebrities to maintain the illusion of a flawless relationship stems from the need to secure lucrative deals and maintain relevance in the competitive industry. He cites extravagant holidays and high-profile club appearances as examples of activities driven by financial incentives rather than genuine affection.

“These things of celebrity couples going for a vacation in Seychelles and all these exotic places there is money there, millions of shillings. There is money in the club business – when they host or make an appearance. This is the reality, a majority of celebrity couple unions aren’t real but influencing tools for the industry to make money,” he insists.

Also read: Vera Sidika claps back at Chipukeezy’s criticism of her lifestyle choices

The comedian previously claimed that when he worked as a radio presenter at Kiss FM, the station created a bad boy image brand for him to attract business and as such he was encouraged to get involved with showbiz scandals.

“What I didn’t know at the time because I was young in my 20s and naive and still fresh into the showbiz industry, is that Radio Africa was encouraging me to own up to this bad body image character brought forth by the scandal, something that I’m not,” Chipukeezy alleges.

Reflecting on past incidents, including a notorious row with fellow entertainer CMB Prezzo over a lady, Chipukeezy expresses regret at being manipulated by the forces of the industry. He acknowledges the toll such manufactured drama has taken on his personal life and reputation.

“Right now at 33 years of age, as Chipukeezy when I look back and read things about myself, I just can’t comprehend. The narrative created and the industry controlled me. I now understand why for some reason my mum was always worried about my life as a comedian because it was so chaotic as the industry benefitted from the drama.”