Beyoncé’s Renaissance tour sparks metallic fashion craze
Beyoncé’s Renaissance Tour has sparked a global trend for silver fashion and metallic cowboy boots, according to an analysis of Google search data.
Fashion website Nasty Gal has revealed that online searches for various fashion terms have exploded worldwide since the first night of the tour.
Searches for ‘metallic cowboy boots’ are up 488%, ‘silver cowboy boots’ are up 300% and ‘disco cowboy hat’, inspired by Beyoncé’s Renaissance Tour poster look, are up 525%.
Searches for ‘silver body’ and ‘silver corset’ have also increased by 426% and 669% respectively since the first night of the tour. In addition, searches for ‘thigh-high boots’ have increased by 203%, inspired by Beyoncé’s own ruffled white thigh-high boots worn on stage.
The Nasty Gal spokesperson suggests that fans are looking for outfit inspiration that reflects the futuristic cowboy aesthetic of the Renaissance album, with Google searches for ‘Renaissance tour outfits’ up 658% in the last seven days.
“Beyoncé’s highly anticipated Renaissance tour is finally upon us, and for those fans lucky enough to get their hands on the coveted tickets, the perfect Beyoncé-inspired outfit for the night is also needed.
“Google searches for ‘Renaissance tour outfits’ have increased by 658% in the last seven days, suggesting that the first night of the tour has fans looking for outfit inspiration that reflects the futuristic cowboy aesthetic of the Renaissance album.
“These increases in searches tell us exactly what everyone is wearing to the tour, with many fans wanting to emulate Beyoncé’s iconic and daring style, so expect to see plenty of chromatic cowboy boots, head-to-toe silver and disco-embellished cowboy hats on your tour date.”